Land Rover launches limited edition model celebrating partnership with Rugby World Cup

Special edition Land Rover Defender immortalises partnership with 2023 Rugby World Cup

Reuben Van Niekerk
Land Rover
Land Rover Defender
world cup
rugby world cup

Land Rover is celebrating the 2023 Rugby World Cup with a limited-edition Defender Rugby World Cup 2023 Edition. As worldwide partner, the exclusive set of 23 vehicles hopes to inspire Defender brand enthusiasts to embrace the impossible with a limited-edition vehicle.

Taking inspiration from the Defender Trophy Car for the 2023 Rugby World Cup, which has been touring France showcasing the famous Web Ellis Cup, the limited-edition Defender 110 is crafted with a unique specification.

The exterior is finished in Santorini Black and fitted with 22-inch Satin Gold alloy wheels, matching bumper inserts, Defender script and signature graphic and Rugby World Cup 2023 logos on the fender behind the front wheel. At night, unique puddle lamp graphics featuring the Rugby World Cup 2023 logo differentiate this limited-edition Defender.

Inside, each Rugby World Cup 2023 limited edition is trimmed with Windsor leather finished in ebony along with matching ebony headlining and blue contrast stitching on the seats and mats, while a Rugby World Cup 2023 logo has been incorporated into the front headrests.

Further exclusivity is ensured by a laser etched fascia end cap on the dashboard, with Rugby World Cup France 2023 script and the individual number of each model. This is complimented by illuminated tread plates with the same script and number.

Based on the P400e plug-in electric hybrid powertrain, the limited-edition Defender blends power and efficiency with unstoppable capability and exceptional performance.

Throughout the 2023 Rugby World Cup, invited guests will have the chance to discover the Rugby World Cup 2023 model on display at Defender Houses in Paris, Marseille and Nice where they will have the opportunity to be immersed in curated experiences befitting the Defender brand.

The South African introduction of this special edition model is yet to be confirmed.