Toyota launches 70th anniversary Land Cruiser

Toyota South Africa celebrates 70 years of Land Cruiser with special edition model

Reuben Van Niekerk
Toyota Land Cruiser
Land Cruiser

2021 marks 70 years since the first Land Cruiser, originally known as the BJ, made its debut. Intended for military use, this four-wheel drive vehicle went on to earn an enviable reputation for its go anywhere capability and rugged construction. A few years later, in 1954, the name Land Cruiser was coined following a model expansion in order to compete with Land Rover in the civilian market.


In celebration of this 70th anniversary, Toyota South Africa has launched special edition variants of the 79-series single and double cab Land Cruiser variants.


These 70th anniversary editions build on the core Land Cruiser credentials with the addition of utility boosting parts and visual enhancements resulting in a vehicle that will appeal to the needs of hard core Land Cruiser enthusiasts.


What makes it special?

A unique 70-year emblem is proudly displayed on the exterior as well as on the durable cotton canvas seat covers. The Toyota ellipse on the front grille has been replaced by prominent Toyota lettering to create a signature look. An additional nostalgic touch is the bespoke Land Cruiser badge reminiscent of the iconic 40-series, which has been fitted to the doors.


The remainder of the additional features have been chosen to both look the part and also deliver when the going gets tough. A heavy-duty front steel bumper, integrated winch and tow bar equip the LC 70th anniversary model with enhanced off-road driving functionality. An inner load bed protector and rubberised load bed will keep the Land Cruiser looking new no matter what it has to carry on the back.


Interior updates include unique grey seat covers with 70h edition embroidery, Land Cruiser branded floor mats and a touchscreen audio system with navigation and Bluetooth.


The 70th anniversary model will be available exclusively in Ivory White and Sand Beige.



Land Cruiser 79 single-cab 4.5 Diesel V8 70th Edition            

R889 700

Land Cruiser 79 double-cab 4.5 Diesel V8 70th Edition                           

R943 100


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