Corné Venter chats motus.cars
Corné Venter discusses the launch of motus.cars and their emotive brand campaign with Angie White of Biz Takeouts
Corné Venter, CEO of the retail and rental division of Motus South Africa, was recently interview for Biz Takeouts by Angie White.
During the interview Venter discusses the launch of the digital brand ‘motus.cars’, and their emotive brand launch campaign.
Venter explains the significance of being the first automotive retail group to launch a true digital brand and highlights the fact that at any given time the website lists 10 000 new, used and demo vehicles for sale. What makes motus.cars unique is that they own all the cars listed for sale through the backing of 300 dealers countrywide.
In addition, some of the standout features of motus.cars include the ability to book a service while the recent addition of a ‘sell your car’ service is attracting a lot of traffic. By following 5 easy steps motorists can safely and conveniently sell their vehicle.
The blog pages on motus.cars also aim to educate and give guidance on a wide variety of topics, surrounding the buying, selling and general running of vehicles. This ensures that visitors are in control of the process from start to finish.
The user experience of motus.cars was designed in such a way as to offer a seamless process from start to finish, catering for a variety of consumer needs.
What are you looking for in a car?
Venter goes on to enlighten listeners on the emotive brand campaign that utilises the tagline, “What are you looking for in a car?” and plays on the four themes of the business, namely trust, credibility, experience, and transparency.
“Every consumer has a different need and I have no doubt that this campaign will connect with our consumers individually, building on our legacy and will catapult the motus.cars brand to the forefront of consumers minds when they are in the market to buy a new vehicle,” concluded Venter.
Listen to the full interview here.