Hino dominates Customer Satisfaction survey

Hino outperforms competition in all categories of survey

Reuben Van Niekerk
Hino South Africa
Hino trucks

Hino South Africa, with a score of 98.92 has continued to top the list for outstanding overall customer satisfaction in the latest DATATrack comparative truck study covering the fourth quarter of 2021.

The score is virtually identical to the 98.93 points recorded by Hino in the third quarter of 2021 and marks the eighth time in the past 10 quarters that this company has held the prime position among truck brands sold in the local market.


DATATrack is an independent customer satisfaction study, which has been used since 1989 and is a highly regarded benchmark for local truck operators. The survey uses detailed interviews with major fleet operators regarding service levels for sales, technical service and parts to obtain data. The scores in these three categories are then tallied to find the overall top performer.

Hino’s overall score of 98.92 was significantly higher than the national average of 93.19.

Hino also came out tops in the Technical service and parts categories with scores well above the national average scores.


“This was another sterling performance by all the players in the Hino team, from the dealers to the suppliers, service providers and our customers, who are very much part of our family in terms of Hino’s global Total support strategy,” commented Pieter Klerck, General Manager of Hino South Africa.


The Total Support strategy has been in operation for several years and has been continually refined, it works by strengthening the bonds between Hino motors Japan, Hino South Africa and all the other role players in selling and maintaining their range of trucks to ensure the brand exceed expectations.


“It is truly admirable that we have been able to achieve such high scores during 2020 when dealers and their staff, as well as the Hino SA team had to deal with stressful operating conditions as the COVID-19 pandemic took its toll on the local business environment,” added Klerck.