Jeff Koons gives the BMW 8-series the art car treatment

US artist Jeff Koons has created his dream car with BMW

Reuben Van Niekerk
BMW Art Car
Jeff Koons

The 8 X Jeff Koons is the most elaborately designed vehicle in BMW’s history and will be presented to a global audience for the first time at Frieze Los Angeles.


The expressive and striking design combines eleven different exterior colours ranging from blue to silver as well as from yellow to black. The multi-coloured interior is decorated with high-end materials, fine leather and a cup holder lid with an edition badging as well as the artist’s signature.


The seats are finished in red and blue with represents both the colours of superheroes from the comic book universe as well as those of BMW’s high performance M division. Overall, the energetic and powerful design includes elements of pop art as well as geometric patterns paying homage to the sporty 8 series Gran Coupe’s intricate colours and shapes.


The exploding lines of colour at the rear page homage to the 2010 Jeff Koons art car, while the POP on each side and the vapour thrust imagery symbolises the power and speed of this special M850i xDrive Gran Coupe.


Highly specialised professionals at the BMW plants in Dingolfing and Landshut spent over 200 hours on the paintwork alone, where some colour samples were even applied with a magnifying glass.


Exclusivity guaranteed

Only 99 of these models will be available globally. Each vehicle will be sold with a large-format certificate signed by Jeff Koons, which in addition to Oliver Zipse’s signature also contains the individual vehicle identification number of the respective vehicle. Koons also designed a special dust jacket of the driver’s manual. The cup holder panel is finished with the artist’s signature in Bavarian Blue from the BMW logo.


The 8 X Jeff Koons will go on display to the general public in Manhattans Rockefeller Plaza before one unit will be auctioned off at Christie’s in New York. All proceeds from this sale will go to the international Centre for Missing & Exploited Children.


A distinguished history

The first BMW Art Car was commissioned when Alexander Calder was asked to design Hervé Poulain’s BMW racecar in 1975.


To date 19 artists have put their mark on BMW vehicles. BMW Art Cars by Roy Lichtenstein, Esther Mahlangu, Jenny Holzer, Andy Warhol, David Hockney, Olafur Eliasson, Frank Stella, Robert Rauschenberg, Cao Fei and John Baldessari among others are all inspired by developments in art, design and technology.


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