Kia partners with Seven7Drive

Kia have partnered with Seven7 Drive to raise funds for Cupcakes of Hope

Reuben Van Niekerk
Cupcakes of Hope
Kia Sorento

A team of explorers will be traversing South Africa over seven days, visiting various hospitals and Kia dealerships in seven cities in order to raise funds for non-profit organisation, Cupckaes of Hope, in aid of children with cancer on the 7th annual Kia Seven7 Drive.


The road trip is spear headed by well-known adventure and overlanding specialist Danie Botha. The team will tackle the route, comprising over 7000km of driving in seven days in Sorento 2.2 CRDi and Sportage 2.0 CRDi AWD models.


The aim of Seven7 Drive is to raise awareness about childhood cancer. The organisers have been hard at work collecting toys, toiletries and basic necessities which they will deliver to kids at the paediatric wads of various hospitals, as well as raising funds for Cupcakes of Hope, which supports families in need of medical assistance.


“Kia has been a proud supporter of the annual Seven7 Drive since its inception and is honoured to continue the journey in aid of childhood cancer awareness,” says Christo Valentyn, GM Marketing for Kia South Africa. “Over the years, the Seven7 Drive team has covered vast distances in just about every Kia and it’s a full circle moment for the Sportage and Sorento as they once again provide the team with reliable and comfortable transport over the seven days of the journey.”


Starting in Johannesburg, the team will visit various hospitals and Kia dealerships in Bethlehem, Durban, Gqeberha, Cape Town, Upington, Polokwane and Pretoria.


The public can get involved by visiting the Cupcakes of Hope website at and clicking on the donate button, which will showcase the various ways of making a contribution. The organisation will also sell cupcakes at 43 shopping centres across South Africa during this year’s National Cupcakes day for kids with cancer.