KIA unveils new logo

KIA unveils new logo and brand slogan

Reuben Van Niekerk
new logo
latest news

KIA has revealed its new corporate logo and global brand slogan that signify the automaker’s bold transformation and all-new brand purpose.

The introduction of the new logo represents KIA’s ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business.


What does KIA's new logo represent?

The logo is a symbol of KIA’s new brand purpose and the values it promises to offer customers through future products and services and the experiences these enable. KIA seals its brand promise by developing the new logo to resemble a handwritten signature. The rhythmical, unbroken line of the logo conveys KIA’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. The rising gestures of the logo embody KIA’s rising ambitions for the brand and what it offers customers.

“Our new logo represents our desire to inspire customers as their mobility needs evolve and for our employees to rise to the challenges we face in a fast-changing industry,” said Ho Sung Song, KIA’s President and CEO.


Unveiled in style

The new logo was unveiled during a record-breaking pyrotechnic display in the skies above Incheon, Korea. The event saw 303 pyrodrones launching hundreds of fireworks in a synchronized artistic display, igniting and celebrating KIA’s new beginning.

The launch of the new logo follows the announcement of KIA’s Plan S long term business strategy in 2020. Under Plan S, KIA, among other objectives, has the ambition to take a leading position in the global car market. This is focused on popularizing electric vehicles and introducing a broad range of mobility services, tailored to meet the needs and tastes of individuals and local markets. Browse our new, used and demo cars to find what suits your individual taste here!