Mitsubishi celebrates heritage month

Mitsubishi celebrates long and illustrious history in South Africa this heritage month

Reuben Van Niekerk
Mitsubishi
Motus Group
Mitsubishi Motors

In celebration of Heritage month, Mitsubishi South Africa are taking a look back at their strong local heritage, that stretches back more than 50 years. During this time Mitsubishi has shown its resilience over many generations and has proven its passion for quality, durability and staying power.

 

Locally manufactured

Mitsubishi first made its local appearance in 1968 when the Colt 1100 Fastback was assembled by Praetor Industries in Rosslyn. Subsequently the brand found a home under the umbrella of various different companies. This included the Sigma Motor Corporation, which sold the unusually styled Colt 1100 range of hatch, bakkie and station wagon models as well as the stylish Dodge Colt coupe locally. During that time Mitsubishis’ were manufactured in Silverton, in the facility that is today known as the Ford assembly plant.

 

In 1985 Sigma merged with the local subsidiary of Ford Motor Company of Canada to form Samcor and the Mitsubishi brand had a new home once more, while certain models continued to be built in Pretoria.

 

In 1995, Mercedes-Benz South Africa took over and notably produced the Triton and Colt bakkies at its East London plant.

 

In 2011 Mitsubishi changed hands again, with Imperial Holdings taking over the responsibility for the rapidly expanding brand.

 

Today as part of the Motus Group, Mitsubishi Motors South Africa takes care of the import and distribution of the brand ensuring that this well loved Japanese brand takes up its rightful place in the local motor industry.

 

In South Africa where SUVs and bakkies remain extremely possible, models like the Pajero and Triton have attracted iconic status due to their ingrained durability and reliability.

 

The legend of Pajero

The Pajero legend was initiated when the Japanese government commissioned the PX33. 50-years later the first Pajero prototype was presented at the 1973 Tokyo Motor show, the same show where it finally made its debut in 1981.

 

In 1985 in the hands of Stephane Peterhansel, clinched the first of 12 Dakar victories. Widely regarded as one of the best true 4x4s in the world, the Pajero generated well over three million sales in its 40-year run.

 

Triton follows in its footsteps

The iconic status of the Pajero can be credited with having a positive status on Pajero models that followed, including the Triton, of which the latest model was launched in 2019. Subsequently it has been hailed as a highly competent offering in the bakkie segment that caters to the needs of discerning buyers.

 

The story continues

Today, apart from the Triton and Pajero Sport, the local range is bolstered by the ASX, Xpander and Eclipse Cross. The latest version of the Outlander will also be added to that line up in the not too distant future.

 

Browse our range of quality, Motus-certified new, used and demo Mitsubishi Motors vehicles for sale here.