Mitsubishi expands local footprint

Mitsubishi expands dealer network with the opening of five dealerships

Reuben Van Niekerk
Mitsubishi
Xpander
Eclipse Cross

During the course of 2021 Mitsubishi has added two new models to its local line up of popular vehicles in the form of the Eclipse Cross and the Xpander. The expansion of the model line up is being followed by the opening of five new facilities in four provinces, bringing the total number of Mitsubishi dealerships to 53.

 

The new dealerships will flaunt Mitsubishi’s new corporate identity, which was introduced locally in April 2021. These spaces are attractive and inviting, allowing customers to interact with the product range in an environment that appeals to the senses.

 

Two of the new dealerships are located in Gauteng, namely Mitsubishi Motors Zambezi and the other Mitsubishi Midrand. The brand’s presence in the Free State has been bolstered with the opening of Morgan Mitsubishi Bethlehem and CMH Mitsubishi Ballito while Mitsubishi Motors Paarl is now open for business in the Western Cape.

 

Dealerships around South Africa have reported continued customer interest in the diverse range of Mitsubishi products on sale in South Africa and these five new dealerships will capitalise on this interest by attracting new customers and thus expanding the base of loyal Mitsubishi customers.

 

“Our dealers have always had a reputation for going above and beyond the call of duty when it comes to providing customer service of the highest calibre. We are confident that the five new dealerships will have a positive impact on sales figures across all segments of the local market in which Mitsubishi is represented. A brand is only as strong as its dealer network and Mitsubishi is fortunate enough to currently find itself on a very firm footing indeed,” says Jeff Allison, Marketing Manager, Mitsubishi Motors South Africa.