Mitsubishi South Africa celebrates excellent sales performance
Mitsubishi South Africa have experienced two years of phenomenal growth and there are no signs of slowing down
2021 will be known as the year of recovery for the local motor industry and one in which Mitsubishi Motors SA continued to perform well in terms of sales. The brand has shown remarkable growth as it continues to listen to its customers, provide high quality products and offer exceptional customer service.
Total sales for the brand were a significant 47,5% higher than the same period in 2019 and a staggering 71.5% better than 2020.
This impressive performance can largely be attributed to a number of new product introductions including the Xpander and Eclipse Cross. These models allow Mitsubishi to compete in segments that they were not able to before.
Since its launch in the middle of last year the Eclipse Cross has cemented its position as one of the core Mitsubishi models and contributed considerably to the growth of the brand.
Mitsubishi Motors South Africa has also expanded its footprint in South Africa with the opening of six new dealerships, increasing the footprint to 48 sales dealers and 53 aftersales dealers.
At the recent National Automobil Dealers’ Association (NADA) Dealer Satisfaction Index Survey, Mitsubishi achieved Gold status and was also recognised as the most improved brand of 2021. This performance is largely attributed to the Fix Right First Time strategy, which has become the most important factor in the dealership experience.
Mitsubishi want to ensure that customer experience is aligned with the expectations and create lifetime customer loyalty by providing excellent customer service. Mitsubishi customers are invited to get in touch with any complaints, compliments or feedback via firstname.lastname@example.org
2022 is set to be another exciting year for Mitsubishi with plans to expand and upgrade the majority of their existing model ranges. The all-new Outlander will also be launched in the second half of 2022.
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