motus.cars adds significant value to Motus
Three months since its launch motus.cars is adding significant value to SA’s largest dealer group
Motus launched their new website motus.cars late last year and it is already proving to be a formidable player in the South African online motoring retail space.
motus.cars, which really offers car shoppers “everything cars”, has been immediately popular with the public thanks to it’s advanced functionalities, ease of use and the total peace of mind offering, given that it belongs to Motus.
The name Motus might be new but it comes with heritage. Previously known as Imperial, the group has been around since 1948 and is a trusted automotive brand in South Africa – now with its own online aggregator site, motus.cars.
“It often takes time for a new website to perform optimally, however we have been blown away by the response to motus.cars since it went live, proving that South African car shoppers are looking for a trusted portal where they can shop their next car with confidence ”, said Corné Venter, CEO Motus Retail and Rental SA division.
“Automotive retailers need to adapt to the new way of selling cars. Today more than 75% of Motus customers start their car-buying journey online and over 50% of all Motus car sales originate from an online platform. Customers used to visit five or more dealerships when shopping for a car, now they visit one or two, preferring to find their dream car online. motus.cars makes this easy, with a huge variety of quality new and pre-owned vehicles in one easy to access location, which is now just a click away. A huge advantage to car shoppers is the fact that all the used cars on the site are owned by Motus, making it the safest aggregator website to shop for a car,” added Venter.
In the three months since it has gone live motus.cars has attracted 319 000 visitors in nearly 500 000 sessions. Most visitors fall within the 25-34 age group, followed by the 35-44 year olds, with 57 percent being male. Most interesting is that more than 75 percent of visits are via mobile devices.
The website is proving to be a great sales tool for Motus with 12 percent of all website enquiries converting into actual sales.
The motus.cars blog has also proved to be extremely popular and has been a big driver of traffic to the website. 152 articles have been published since launch on topics including new car launches, used car road tests, motoring tips and useful car hacks and has tallied up over 15 000 page views.
Nearly 250 dealerships are represented on motus.cars, offering new vehicles from 28 OEM brands and used vehicles representing all major vehicle brands.
The majority of used cars advertised on motus.cars are between one and five years old, which means that the mileage of these vehicles is reasonable and that in many cases they still have a service or maintenance plan in place.
Shoppers at entry level prices also have a variety to choose from as motus.cars offers a vast selection of quality budget-friendly cars in the under R100 000 price bracket, including a selection of top quality ex-rental vehicles from the Auto Pedigree network.
motus.cars allows shoppers to browse new, used and demo cars and motorcycles from the comfort of their home. In uncertain times shoppers are looking for businesses they can trust and motus.cars is the safe and trusted portal to shop for your next car, bakkie or bike.
All vehicles listed on the motus.cars website are owned by Motus dealerships. There are no classified or private advertisements, meaning that customers can shop with peace of mind knowing that they are dealing with a reputable brand backed up by qualified staff and brick and mortar facilities. All vehicles listed can be delivered to any Motus dealer, nationwide.
Since the launch of the new website, Motus has seen a substantial increase in consumers going through the online finance application process on motus.cars as this simplifies part of the buying process significantly, with Motus finance and insurance managers walking a prospective buyer through the finance application process.
The website is continually being optimised and the image gallery of individual used and demo vehicles has since been upgraded and now offers the shopper larger images to view. In conjunction with financial partner MFC car shoppers can now access finance pre qualification and future developments will further expand the vehicle finance functionality, which will enable shoppers to complete more of the shopping process online.
Website user testing results show great satisfaction with the ease of navigation through the site, and thanks to the number of different search filters, users are finding their preferred cars within a very short time. And where in doubt, visitors to the site can get help from a Live Chat agent with the click of a mouse.
motus.cars is the online brand of an organisation that lives and dream cars. A network of experts that do everything, with a passion for cars, so all that is left for the car shopper to do, is to click.