New corporate and visual identity for all Mitsubishi dealerships
New look communicates Mitsubishi’s presence with visibility and distinctiveness
Mitsubishi Motors has embarked on a major renewal of its corporate identity visible via its dealerships in South Africa as well as MMSA’s partners in neighbouring and other countries in Southern Africa.
To date eleven dealerships have been finished in the new look while the balance of MMSA’s dealerships and service centres all over Southern Africa are in the process of upgrading their corporate look.
This new corporate and visual identity communicates their vision, purpose, values, cultures and behaviours using images, styles, colours and themes that represent the brand.
One of the attributes that makes Mitsubishi Motors unique, includes its history of adventurous SUVs and cross-over vehicles, including the latest Eclipse Cross and forthcoming Xpander Cross.
Mitsubishi Centurion was the first dealership to showcase this new look. “We are immensely proud to be the first dealership to showcase this new look and identity,” says Otto Lambrechts, General Manager for Mitsubishi Motors Centurion, which is part of the Motus Group. “Even from the outside it is hard to miss the new signage, not only because of our location, but also the new signage and colour scheme.”
It creates a sense of calmness and professionalism, and immediately makes new and existing customers feel welcome. The new style also hints at clean and renewable energy, particularly important with the future of motoring heading in that direction,” added Lambrechts.