Toyota South Africa launches #DriveBetter campaign
Toyota to use built-in telematics system to do good this festive season
In South Africa, the festive season is synonymous with sharing good will and happiness. Sadly, this is also the period when the country records its highest road fatalities, mostly attributed to reckless driving.
To make a difference, Toyota South Africa Motors has launched #DriveBetter, a campaign that makes it possible for good drivers to score points that are converted to Rands and then donated to charity.
The beneficiary during this year’s festive season is none other than Jumping Kids, a registered non-profit organisation that provides previously disadvantage children living with amputations access to lower-limb prosthetics.
“In light of Toyota’s global aim to become a mobility company, it makes sense for us to use the Toyota/Lexus Connect platform for #DriveBetter, and in turn, channel the proceeds to an organisation whose objective is to give children the personal mobility that they as children deserve. We are also honoured and inspired that our own Toyota brand ambassador, Ntando Mahlangu got the chances in life that he did thanks to Jumping Kids,” said Vice President of Marketing at Toyota South Africa Motors, Glenn Crompton.
Toyota/Lexus Connect gives drivers and passengers a myriad of convenience features including in-car Wi-Fi and safety benefits. Once linked to the MyToyota App via Toyota Connect, owners can make on-demand service bookings, retrieve vehicle usage information, renew vehicle licences, review tracking data, request roadside assistance and more.
How does one get involved?
The campaign is open to all Toyota drivers whose vehicles are fitted with Toyota Connect and have opted in to using the system. In essence, Toyota is giving South Africans a reason to start driving better and the better people drive, the more money Toyota will donate to Jumping Kids. The #DriveBetter campaign works with the telematics element of Toyota Connect by giving drivers a score out of 100, based on their driving behaviour.
For every person who then shares their score on Facebook or Twitter, Toyota will donate 10 times the equivalent Rand value to Jumping Kids. So, the better people drive, the more they can change a child’s life for the better. The campaign launched on the 7th of December and will continue until 15 January 2021. For more information visit www.toyota.co.za/campaign/toyota-drive-better