Volkswagen launches new Polo with NFT campaign

Volkswagen launches NFT campaign along with their new Polo

Reuben Van Niekerk
new Polo

Following the recent launch of the new Polo, Volkswagen has released details about South Africa’s first Non-Fungible Token (NFT) brand campaign.


The NFT brand campaign was launched along with a future focused commercial incorporating Volkswagen’s first collection of NFTs.


The new Polo NFT campaign and Mzansiverse commercial highlights Volkswagen’s eye on the future, not only in the innovation of vehicles but also in the way that they embrace the passion for their fans and the evolution in how they engage with those fans.


Inspired by the world of virtual reality and gaming trends, the commercial portrays the new Polo as it navigates through a futuristic and gamified version of Mzansi. Called Mzansiverse, it features digital avatar characters to match, offering fans a window into the future of South Africa like they have never seen before.


What’s different?

This Volkswagen brand advertisement is the first brand advert globally to incorporate NFTs in the creative. In celebration of the arrival of the new Polo, Volkswagen has created five unique collections of NFTs and placed them into the commercial to gamify the fan experience.


Polo fans are able to hunt for the hidden NFTs in the commercial and stand the chance to win one of 100 NFTs to keep and collect or trade on the popular NFT trading platform, Open Sea.


Hidden in the Polo NFT collections are three rare Golden NFTs that will give their owners exclusive benefits such as allowing them to level up with a new PlayStation as well as Volkswagen Advanced Driving and GetSmarter courses.


Just like the new Volkswagen Polo, the entire campaign, commercial and NFT Collection was proudly created locally. The campaign was conceptualised by Ogilvy Cape Town, produced by Patriot Films with CGI by Polycat. The soundtrack was created by local musicians Field featuring songstress, Moonchild Sanelly.


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